URAM-Marketing

Unité de Recherche et des Applications en Marketing

Adolescents Sense of Community: A New Measurement Scale



Abstract:

The researches on the sense of community were always concentrated on the adult experiences and perceptions. That is why; there are sometimes some concerns about the visible lack of the teenager’s sense of community, especially concerning the measurement of this concept. The object of this paper is to propose a new measurement scale designed for teenagers. Qualitative research was led with adolescent’s community smokers to reveal the aspects of this concept and to propose a new structure of adolescent’s sense of community.

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