Unité de Recherche et des Applications en Marketing

Internet use and the emergence of marketing relationships “one to one”


In order to promote the best offer to the customer,we need to integrate best methods for building and maintaining a relationship with customers. This objective is more developed with the arrival of new Information and Communication Technologies.
Internet revolutionizes Marketing Approaches and offers new challenges to the Customer relationships Management. Internet participates on the emergence of new fields of relational interaction “one to one”.